With the escalating market competition killing many financially malnourished companies day by day, those thinking of finding a foothold in this ambitious forum must now think twice. Success now is almost a myth for many, with the MNC’s chucking out the weak ones, before they could even think of posing a threat.
What does one do when aiming the China market as their growth destination? The need in such cases definitely becomes a business consultant who can well guide them through each step of development. Those who are entering the market for the first time, as well as those who are looking for new opportunities to grow their existing business should now seek end-to-end strategy consulting services from initial market evaluation to implementation from a reputed business consultant for starts.
A consultant helps his clients with typical issues like:
• Identifying and mapping out target consumers
• Sizing total market opportunity, or pockets of opportunity
• Understanding consumer needs, purchasing decisions and approach to retail channels
• Evaluation of consumer reactions to your brand and product
• Setting the right price for the China market
• Evaluation of localization adjustments / product development needs
• Determining the role of e-commerce in your China expansion
• Mapping out distribution, through traditional channels or e-commerce
• Determining whether to partner or self-operate
• Building a business case for China market entry through self-operation
• Determining optimal organization structure for market entry/growth
• Finding the right partners for a brick-and-mortar and/or e-commerce entry or growth
In short they define the perfect avenue that needs to be taken; from where to start, and how to start even when times are tough. In simple words they simplify the whole concept of systematic approach, cutting down on extreme cost and valuing the time factor of the concerned client.
